Up to 75% Increase in CR
- CategoryJewelry
A prominent jewelry brand in the top 10% of their category, sought to improve conversion rates across their product line to boost sales per listing. Although they were already generating significant revenue, they wanted to optimize their listings for even greater success. eGlobal Management implemented a data-driven A/B testing strategy focused on refining primary product images for several high-performing SKUs. Through user polling and industry best practices, we identified the most impactful design elements and validated them through comprehensive testing. This resulted in a 45-75% increase in conversion rates, enhanced customer engagement, and improved overall performance on each of their top-selling listings.
A large jewelry brand performing well in the top 10% of their category, approached us with a focused challenge: improve conversion rates across their product line. They were already generating significant revenue but wanted to enhance their listings further through strategic changes to increase their sales per listing.
We implemented a data-driven A/B testing strategy aimed at improving conversion rates. Our approach included optimizing the primary images for several high-performing SKUs, each generating over $10,000 in monthly sales. These image changes were informed by user polling and industry best practices to enhance their visual appeal. By conducting detailed user polls, we gathered valuable insights on image preferences, helping us identify the most impactful design elements. We then applied comprehensive A/B testing to validate these findings, focusing on high-traffic product listings within their jewelry line for maximum impact.
