$500K in Sales by Day 47
- Category :Grocery & Gourmet
A premium flour producer, faced the daunting challenge of entering Amazon’s highly competitive Grocery & Gourmet category during the COVID-19 pandemic. With no prior experience selling on Amazon and no launch strategy, the company needed to break into a crowded market while standing out against well-established competitors. Through a strategic, data-driven approach, eGlobal Management was able to guide them to a successful launch, resulting in impressive sales growth and establishing the brand as a top seller in a matter of weeks.
A premium flour producer, had never sold on Amazon before. Entering such a competitive category posed significant challenges. They lacked sales data, experience, and a launch strategy, which led to uncertainty about whether they could succeed on Amazon amidst fierce competition.
At eGlobal Management, we adopted a data-driven approach to help overcome the brand’s challenges. We began with comprehensive competitive and keyword research to inform a targeted product launch strategy. Our solution included an in-depth analysis of the brand’s product catalog for Amazon viability and identified a key opportunity due to frequent stockouts by competing brands.
We developed optimized product listings and ad copy, launching targeted Amazon ad campaigns. To build credibility, we utilized the Amazon Vine program for early product reviews. Additionally, we grouped listings to maximize the impact of customer reviews across multiple SKUs, enhancing social proof and visibility. This strategic approach positioned the brand for success in a competitive marketplace.
