Skincare & Cosmetics

$1M+ in Revenue First Year

Category :Skincare & Cosmetics

A beauty brand with success in the UK, faced the challenge of entering the highly competitive U.S. market. They needed to adapt their product catalog to appeal to U.S. customers, localize content, and optimize their Amazon presence. Partnering with eGlobal Management, they successfully launched in the U.S. by tailoring SEO, imagery, and product descriptions, while implementing targeted Amazon PPC campaigns. The seamless management of inventory transport and placement in U.S. fulfillment centers further supported their rapid growth, resulting in $1 million in sales within the first year and #1 Best Seller ranking.

The Challenge

Despite their success in the UK, the client faced the challenge of launching in the highly competitive U.S. market. To ensure a successful entry, they needed to adapt their catalog to appeal to U.S. customers. This included localizing keyword research, SEO, imagery, and launching effective Amazon PPC campaigns. Additionally, they needed support managing inventory transport and placement within Amazon Fulfillment Centers in the U.S.

The Solution

eGlobal partnered with the brand to manage the launch of their U.S. catalog. We facilitated the seamless transport of inventory from the UK to the U.S. and ensured proper placement in Amazon Fulfillment Centers, optimizing both delivery speed and product availability. Our team conducted in-depth keyword research and tailored SEO strategies to identify high-performing keywords specific to U.S. customers, helping to boost the brand’s visibility in search results. Additionally, we adjusted product imagery, descriptions, and other content to better resonate with the American market. To further drive conversions, we launched isolated Amazon PPC campaigns for select products, targeting key ad placements and optimizing spend for maximum visibility and impact.

Key Results

Generated $1 million in U.S. sales within the first year.
Enhanced customer engagement and sales by optimizing product content and imagery for U.S. market appeal.
Achieved #1 Best Seller ranking multiple times, leading to $72,000 in product sales within 24 hours in a competitive category.