850% Increase in Sales
- Category :Health & Wellness
A leading brand in the health and wellness category faced significant challenges in maintaining their Minimum Suggested Retail Price (MSRP) across multiple retailers, leading to price erosion and reduced profitability. Additionally, they struggled to consistently win the Buy Box on Amazon, limiting their sales growth. eGlobal Management implemented a comprehensive strategy to address these issues, including strict MSRP enforcement, arbitrage control, and pricing optimization. By enhancing Buy Box win rates, refining ad campaigns, and boosting organic search rankings, the client achieved remarkable success, growing sales by 850% within 10 months and reaching over $6 million in annual revenue, ultimately positioning the brand in the top 1% of Amazon sellers.
Our client, a prominent player in the health and wellness category, faced a significant challenge with maintaining their Minimum Suggested Retail Price (MSRP) across various retailers and combating issues with unauthorized arbitrage. This caused severe price erosion and impacted their overall profitability. Additionally, they were struggling to win the Buy Box consistently, which further limited their sales growth.
eGlobal Management developed a comprehensive strategy to tackle the client’s challenges and drive growth. We implemented strict MSRP enforcement and arbitrage control measures to ensure retailers adhered to pricing guidelines, reducing unauthorized reselling and price undercutting. To optimize the Buy Box win rate, we refined the pricing strategy and ensured better product availability, leading to increased visibility and sales. Our targeted Amazon ad campaigns focused on high-return areas, minimizing wasteful spend while maximizing effectiveness. Additionally, we employed advanced organic ranking strategies to boost the client’s visibility in search results, driving more traffic without relying solely on paid advertising.
